Google’s Q3 report for 2025 highlights one clear trend. Artificial intelligence is not reducing search activity. It is accelerating it. With AI Mode and AI Overviews expanding across global markets, Google is entering what CEO Sundar Pichai calls an expansionary moment for Search. The company describes an increase in overall queries, a spike in AI-led sessions, and increased engagement from younger users.
For marketers and all the Digital Marketing Agency this signals a massive change in the way users are going to interact with search results and how visibility will form in the future.
AI Features Are Increasing Search Activity
Google emphasized that AI surfaces are additive, not replacing traditional search habits. The company recorded year-over-year growth in overall and commercial queries, with Q3 showing faster growth than Q2. This trend suggests that AI assistance is encouraging users to search more often and in more detailed ways.
AI Mode Gains Rapid Adoption
One of the biggest highlights from the quarter is the growth of AI Mode. Queries from AI Mode doubled in Q3 and reached 75 million daily active users. The feature has also been rolled out globally across 40 languages, supported by more than one hundred improvements shipped during the quarter.
Why AI Mode Is Driving More Queries
AI Mode allows users to search in a conversational format. They can ask follow-up questions, refine tasks, and explore topics with greater depth. This leads to longer sessions and more queries within a single search activity. For Google, this means higher engagement. For brands, it means more opportunities to appear in AI driven answers.
A Digital Marketing Agency now needs to optimize content for dialogue-based discovery instead of relying only on traditional keyword-focused methods.
AI Overviews Strengthen Query Growth
Google confirmed that AI Overviews continue to drive meaningful increases in search activity. The growth effect was even stronger in Q3 than earlier in the year and more pronounced among younger audiences. AI Overviews are designed to provide summarized information across complex topics, helping users understand an answer quickly while still offering source links.
Why AI Overviews Matter for Visibility
Even though AI Overviews summarize content, Google emphasizes that these features still highlight the web and send billions of clicks to websites daily. So high-quality material with the strong signals of credibility would be more likely to be discussed and cited in the contents by AI Overviews.
If you want to continue being discovered and present in business people’s minds, then what you should initiate doing is building quality rich pages, expert-driven copy and topical authority. A Digital Marketing Agency can help brands adapt to this new search environment where both traditional results and AI summaries shape user journeys.
Revenue Insights from Google’s Q3 Report
Google surpassed 100B dollars in quarterly revenue for the first time in Q3. The company reported 102.3 billion dollars in revenue, with the Search and other category bringing in 56.6 billion dollars. This is double that of the same quarter last year, during which 49.4 billion was spent.
YouTube Continues Its Growth Momentum
YouTube ads generated 10.26 billion dollars in Q3. The platform has remained the top streaming service in the United States for more than two years, according to Nielsen. Shorts now make more money per watch hour than regular in-stream video ads, the company said.
Significantly, these signals underscore the importance of video in today’s marketing ecosystems and make a compelling argument for brands to incorporate this practice into their strategies. A Search & Video focused Digital Marketing Agency is able to assist brands in continuing to compete.
Financial Context Behind the Numbers
Alphabet noted a 3.5 billion dollar European Commission fine during Q3, which affected margins. Excluding this charge, the operating margin for the quarter would be 33.9 percent. The company is also investing heavily in AI infrastructure and product innovation despite facing some regulatory headwinds.
Why Google’s AI Push Matters for Marketers
Google’s message to the market is clear. AI-driven search is not a replacement for traditional search. It is an enhancement that expands the ways users interact with information. For marketers, this indicates a distribution shift inside Google’s ecosystem rather than a reduction in visibility.
Measurement Gaps Still Exist
One critical point raised in the Q3 discussion is the lack of detailed reporting on outbound click share from AI experiences. Google has not introduced new analytics tools to help track traffic originating from AI Mode or AI Overviews. This leaves marketers dependent on their own analytics and attribution models.
A Digital Marketing Company focused on tracking trends in traffic drops, CTR changes, and new session behaviors can assist businesses in making more well-informed sense of these evolutions.
Google’s AI Roadmap for 2025 and Beyond
In the future, it only wants to build on those solid walls and its proactive search interfaces. The company, though, teased that there’ll be Gemini 3 to polish both AI Mode and AI Overviews with a more advanced model.
Chrome Is Becoming an AI Powered Browser
Google described the Chrome browser as a rising AI platform with deeper integrations into Gemini, AI Mode, and future agent-like capabilities. This means search will soon extend beyond the search box and onto every aspect of user browsing activity.
Massive Investment in AI Infrastructure
Google boosted its 2025 capital expenditures forecast to between $91 billion and $93 billion in order to keep up with accelerating demand for AI. This level of investment shows long-term commitment to expanding AI driven search experiences.
What Businesses Should Do Next
With artificial intelligence now driving every aspect of Google’s ecosystem, brands have no choice but to adjust. Classic SEO will never do it. Companies should emphasize human-centric content, factual depth, structured data, and topic clarity.
A Digital Marketing Agency can help businesses:
1. Optimize content for conversational queries
2. Restructure pages for AI readiness
3. Improve E-E-A-T signals
4. Track performance in a zero-click environment
5. Adapt to evolving AI search formats
Final Thoughts
Google’s Q3 earnings confirm that AI is amplifying search, not shrinking it. AI Mode and AI Overviews are generating more questions, driving more engagement and changing what people expect. With revenues growing, global expansion around the corner, and significant AI upgrades on the way, Google is preparing for an AI-powered future of search.
Businesses that pivot early will achieve greater visibility and performance. Those that rely only on traditional methods risk falling behind. This is the moment for brands and every Digital Marketing Agency to update their strategies and prepare for a search landscape driven by AI assisted sessions and intelligent discovery.
