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A SUCCESS STORY…

Achieving Local HVAC Market Dominance Through Targeted Paid Media

Delivering 485+ Qualified Service Leads to a Previously Invisible Brand.

Reduction in Cost Per Acquisition (CPA)

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Total Qualified Leads Delivered

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Lead Conversion Rate (LCR) Achieved

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Overview: When a Local Brand Needs Digital Firepower

The HVAC industry thrives on emergency calls, but technical skill isn’t enough to win the market. Specializing in AC/Heating, Smart Thermostats, and Duct Cleaning, this brand needed to turn seasonal “emergency” searches into a predictable revenue engine.

We transformed their invisible digital presence into a high-speed booking machine.

The Challenges: Dual Crises Blocking Online Growth

The brand faced two major crises that blocked any potential for scalable lead generation: Website Failure and a complete Visibility Crisis.

1. The Conversion Architecture Failure

Weak Landing Page Experience:

No Proper Tracking Setup:

2. The High-Cost, Low-Return Ad Crisis

High Cost Per Lead (CPL)

Low Lead Quality:

Our Goals: The Mandate for Predictable Profit

Our objective was clear and non-negotiable: We needed to transform their ad spend from an expensive gamble into a reliable, accountable profit center.

Goal 1: Fix Conversion & Quality

Goal 2: Optimize Ad Spend

Goal 3: Build a Scalable System

The Solution : Building a Performance-Driven System

We implemented a two-pronged strategy designed to first fix the conversion funnel (CRO) and then aggressively drive high-intent traffic (Paid Media) into that fixed system.

Solution I: Conversion Architecture Overhaul

(Focus: Fixing the Website & UX Failure)

Solution II: High-Performance Media Strategy

(Focus: Fixing the High-Cost, Low-Return Ad Crisis)

The Results: Predictable Profit & Scalability

In under 6 months, this structured approach transformed the client from being digitally invisible to a local market leader in paid search.

Achieved our best-ever Performance Marketing results

CPL Reduced By

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Optimized Cost Per Lead (CPL)

Strong LCR Delivered

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Lead Conversion Rate (Visitor to Lead)

High-Quality Leads Resulted in

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Total Qualified Leads Delivered in 6 Months

Optimized, Scaled, Delivered: An HVAC Marketing Success Story

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The Lead Conversion Rate (LCR) was lifted to 18%, proving the success of our precise targeting and conversion optimization.

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We generated Total Qualified Leads in 180 days.

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Lead Quality Score Increase achieved via campaign restructuring and form optimization.

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Reduction in Website Bounce Rate after optimizing page speed and mobile experience.

What Our Clients Say...

“Before working with DigitallyTop, we knew our website was a problem, but we didn’t know how much money we were wasting. Now, our digital ad spend is the most predictable, reliable engine we have for generating profit. We’ve stopped chasing jobs and started handling a constant flow of high-quality calls.”