Transforming Complex Property Sales with Google & Meta Precision

Achieved an industry-leading 90% Sales-Qualified Lead Rate, driving rapid revenue expansion.

Sales-Qualified Lead Rate Improvement

0 %

Directly Attributed Revenue

$ 0 M

Optimized Cost Per Lead (CPL)

$ 0

Overview: Specialization in Complex Sales

A high-end development firm focused on marketing ultra-luxury residential units in highly competitive metropolitan markets. The client’s primary challenge was penetrating a saturated digital landscape and converting high-net-worth prospects efficiently.

The Challenges: The Legal and Digital Market Roadblocks

The firm’s existing digital strategy was generating activity, but not revenue. Their main obstacles were:

Crippling CPA

Ad campaigns delivered a high volume of traffic but an overwhelming number of unqualified leads, driving CPL above the client’s target of $18.

Poor Website UX/UI

The existing corporate site was slow to load, provided a poor mobile experience, and lacked the sophisticated design expected by high-net-worth real estate buyers.

Static Website Funne

The main website was informational, lacked clear Calls-to-Action (CTAs), and failed to act as a dedicated conversion engine, severely limiting lead capture efficiency.

Invisible Buyer Journey

Critical prospect actions – like viewing property floor plans or downloading a brochure – were untracked, making effective ad optimization impossible.

The Resulting Expansion

The initial phase immediately delivered dramatic results, including an instant, significant drop in CPL and a 90% jump in qualified inquiries. The client was so impressed by the performance, they rapidly expanded our mandate.

We adjusted the plan and quickly saw results in multiple areas: