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A SUCCESS STORY…

Turning a Struggling Electrician Business Into a Lead Engine

We transformed their electrical business, significantly boosting leads and overall profitability.

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Decrease In Cost Per Acquisition (CPA)

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Reduction in Ad Spend

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Overview: Dominating Local Demand

We partnered with an electrician facing inefficient ad campaigns and diminishing digital returns. By implementing a surgical fix to their website and PPC strategy, we delivered an immediate, profitable surge in lead volume, ultimately doubling their business.

The Challenges: Low Lead Quality, Unacceptable Cost Per Lead

The client was suffering from inflated marketing costs and low digital trust. Their digital foundation lacked the necessary structure to convert high-intent emergency traffic, resulting in wasted ad spend and lost business opportunities. Specifically, they needed to reverse high acquisition costs and increase visibility for high-value services.

Weak Digital Foundation

A lack of technical SEO, a slow-loading website, and minimal keyword targeting meant missed opportunities in local search.

Poor Conversion Rate

The website failed to capture high-value emergency calls due to low mobile speed and unclear user navigation.

Crowded Market

Generating high-quality leads was a major challenge in a saturated electrician services market, requiring digital differentiation.

The Goal : The Profit Objective

To dominate local search, build a high-trust, lead-focused website, and establish a strong digital presence.
We aimed to position the company as the top choice for customers searching in key locations, while building authority, speed, and usability.

Our Solution: High-Volume Lead Flow Architecture

Our strategy implemented a fundamental overhaul of their core digital assets, focusing on immediate profitability through advertising efficiency and website performance.

Performance-Driven Web Design (CRO)

We launched a rapid redesign focusing exclusively on user experience and conversion optimization, treating the website as a dedicated lead machine.

Profitable PPC and Ad Campaign Strategy

We restructured the entire paid acquisition strategy to maximize return and minimize waste, directly addressing the Cost Per Lead (CPL) issue.

The Results: Metrics That Matter

Key Performance Outcomes

High-Quality Lead Volume

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Increased qualified leads.

Decrease in CPA

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Decrease in Cost Per Acquisition (CPA)

Superior Campaign Profitability

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Return On Ad Spend (ROAS)

Optimized assets created rapid, measurable revenue uplift

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Overall lead volume saw a significant rise, confirming the effectiveness of the digital strategy.

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Increase in Organic Clicks

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Reduction in Ad Spend

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Increase in Service Area Coverage

Client's Feedback

“I thought digital ads were too expensive and unreliable for us. DigitallyTop completely changed that – we got more qualified calls in 90 days than we did all last quarter, and our cost to acquire a customer has never been lower.”