01
Focus on high-intent keywords, not just high-traffic ones. Use keywords your customers actually search before buying. Example: ❌ “digital marketing” ✅ “digital marketing agency near me”
Intent Beats Volume
02
Your ad copy should match the search intent. Highlight: – Benefits, not features – Clear value proposition – Strong call-to-action (CTA) Relevant ads = higher quality score + lower cost per click.
Relevance = Results
03
Send users to a focused landing page, not your homepage. Make sure it has: – Fast loading speed – Clear headline – Simple form or CTA – Mobile-friendly design
Clicks Don’t Matter Without Conversions
04
Optimization Is the Secret
Monitor performance daily. Pause low-performing keywords, test new ads, and scale what works. Successful Google Ads campaigns are built on data, testing, and continuous improvement.
05
Lower Costs. Better Results.
Google rewards relevant ads. Improve your Quality Score by aligning: – Keywords – Ad copy – Landing page experience Higher Quality Score = Lower CPC + Higher Ad Visibility
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