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Sweet King

Selling Mix Packet Mix Candies of Different Flavours

Website, Ads Management, Creatives

Website Improvement

The Challenge

Sweet King’s website had poor mobile responsiveness, slow loading times, and needed a better user experience for higher conversions. Users were bouncing off the site due to slow performance, and the mobile version was not optimized for ease of use.

Before: Slow loading and poor mobile experience

Slow page loading

Mobile view with layout issues

Our Approach

Why we did it

A responsive website is critical for user retention and improving conversion rates. Fast loading times are proven to reduce bounce rates and increase sales, especially in mobile-first markets.

The Outcome

After- Fast loading, fully responsive design

Improved load time metrics

Optimized responsive design

Facebook Ads Campaign

The Challenge

Sweet King’s Facebook ad campaigns lacked effective targeting, had low engagement, and didn’t include strong call-to-actions (CTAs), leading to poor ROAS and low sales conversion.

Our Approach

Why We Did It

By improving audience targeting and having compelling CTAs in the ads, we could increase engagement and optimize the budget for higher sales with a low cost-per-acquisition.

The Outcome

ROAS improved significantly, with orders doubling from 21 to over 89.

Creatives

The Challenge

Sweet King’s ad creatives were basic, lacked strong CTAs, and didn’t effectively capture the target audience’s attention. This led to low click-through rates and weak conversions.

Our Approach

Why we did it

Effective ad creatives are critical for capturing attention and driving conversions. Strong CTAs prompt users to act, and fresh, engaging designs maintain audience interest.